Ashton Roberts
Director of Member Experiences
Ashton is a committed husband, a dedicated father of two, and a vibe by nature. He brings a rare blend of presence, leadership, and real-life responsibility to everything he touches. By day, he drives fire trucks for a living, working in one of the few careers where pressure, trust, and leadership are not optional. That same mindset shapes how he moves through every room and every assignment. Calm in chaos. Present when it matters. Built for responsibility.
Ashton is also the founder of Monsieur (@themonsieurstore), a premium men’s grooming brand created to elevate the presence of modern men. Not just how a man looks, but how he shows up. Confidence. Energy. Standard. Monsieur is more than a product line, it is a statement and a community.
At his core, Ashton believes success is built through relationships. He values human connection as one of life’s highest currencies and he is known for curating the right energy and creating spaces where real connection happens naturally.
As our Director of Member Experiences, Ashton will focus on the culture and the moments that make BHCN feel like home. He will help design experiences that strengthen community, raise the standard, and leave our members feeling more connected, inspired, and seen.
Highlights from Ashton’s journey include:
—Founder of Monsieur, an exclusive men’s grooming brand
—Creating pathways for 16+ young men to become firefighters
—Speaking at the AMEC Global Summit (2024) on The Art of Conversation
